MarketLink was established in 2013 by the National Association of Farmers Market Nutrition Programs (“NAFMNP”) through a cooperative agreement with the US Department of Agriculture - Food and Nutrition Services. The program develops technology that works for farmers, markets, and consumers. MarketLink does this through the following offerings and services: (1) the “SNAP Equipment” grant, (2) the “SNAP Online” grant, and (3) contactless payments for Farmers Market Nutrition Programs and eIncentive Programs.