This week on All in the Industry, Shari interviews Jennifer Baum, president of Bullfrog & Baum. Jennifer discusses the pros and cons of displaying your client list, and answers last week’s guest’s question about why PR is an important investment for a small restaurant & how that money can be payed back. This program has been sponsored by The International Culinary Center. Today’s music provided by Brothers NYC.

“I think you’re more nimble the fewer people you have.” [7:25]

“Client lists are deceptive, because do you list Bobby Flay as a client or do you list each of his restaurants as a client?” [12:00]

–Jennifer Baumon All in the Industry