Episode Four. The cereal: Cap’n Crunch. The guest: Eric “Badlands” Booker. A competitive eater known as “The People’s Champ,” Eric “Badlands” Booker maintained a position at the top of the Major League Eating’s rankings for over 15 years. He has excited fans at recent events by performing selections from his rap albums, Hungry & Focused 1-4, Extended Play, Surf & Stillwell & Big Man Mentality. He’s currently ranked #13 in the world by MLE and remains among the most popular competitive eaters in America. Tune in as he eats an entire box of Cap’n Crunch on air in less than 6 minutes AND freestyle raps about cereal over the theme song. Incredible. This program was brought to you by The Wisconsin Milk Marketing Board.





“They call me the original gangster of competitive eating.” [05:00]


“My cereal cabinet is like the episode of Seinfeld — 9-10 boxes on display.” [06:00]


–Eric “Badlands” Booker on Cereal