Learn how to finance and support your small food business with Elizabeth Ãœ’s Raising Dough! This week on Eat Your Words, Cathy Erway calls Elizabeth to talk about the book, and ways for small food businesses to raise money. Hear how access to capital for food startups is just as important as land access for farmers and the food system as a whole. Learn the ‘ins and outs’ of crowdsourcing, and why it’s wise for food startups to get involved with their customer base. Can crowdfunding campaigns be too successful? Get your business chops ready; it’s time for Eat Your Words! Thanks to our sponsor, Whole Foods. Today’s music has been provided by The California Honeydrops.
“One of my favorite aspects of crowdfunding is that instead of talking to one underwriter at a bank… you’re really engaging your customer base, and these people will support you over time.” [10:50]
— Elizabeth Ãœ on Eat Your Words