This week on How to Behave, Brian Keyser and Hannah Howard are talking with Bob Burg about his recent book, Adversaries Into Allies. Bob’s book aims to help people achieve self-satisfaction without the manipulation of others. How does Bob define an adversary? Learn the five steps that Bob outlines in order to promote harmony. How does Bob think that his book could help politicians, specifically President Obama? Tune into this episode of How to Behave to find out! This program has been brought to you by Rolling Press. Music by Jon Lundbom & Big Five Chord.

“An adversary is someone who is standing in the way of your personal satisfaction.” [3:30]

“Manipulation aims at control, not cooperation… The persuader aims to aid the self-esteem of the other party.” [5:45]

Bob Burg on How to Behave