Jodi Berg, the great‐granddaughter of William G. Barnard, is the President and CEO of Vitamix, a fourth‐generation family‐owned company. Before joining Vitamix in 1997, she held management positions with hospitality companies, including Marriott Corporation and The Ritz‐Carlton Hotel Company. She received her bachelor’s degree from Bowling Green State University and her masters of business administration from Washington State University, and is pursuing a doctorate in Organizational Behavior. Vitamix blenders can be found in the kitchens of top chefs and the homes of millions of people in more than 100 countries. Visit them at

Ellen Bennett is the founder of Hedley & Bennett, the Los Angeles‐based apron company that has taken the culinary world by storm. While working in various restaurants throughout L.A., Bennett noticed the mundane look of America’s restaurant uniforms, and set out to create a fashionable and functional designer apron with top‐grade materials. Today, top chefs, restaurants, and culinary publications utilize Hedley & Bennett’s designs in their kitchens. Find them at

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“At the end of the day, it’s not about how many machines we sell, it’s about whether people have been able to change their lives.” [11:40] – Jodi Berg

“I feel like if I’m not doing something every single moment, that’s one moment I’m never gonna get back, and I need to take responsibility for all this cherished time I get.” [29:50] – Ellen Bennett