Buying food has become as confusing as ever in today’s world of hyper-marketing and labeling. Get some straight facts from Urvashi Rangan, Executive Director of Consumer Reports’ Food Safety and Sustainability Center on a powerful episode of Taste Matters. Urvashi chats with host Mitchell Davis about the truth behind “natural” labels, the nature of sustainability in food and the dangers of marketing and labels. Discover what “green noise” is and why we need much less of it. This program was sponsored by Underground Meats.


“Consumers think natural means more than organic – it’s amazing – it’s part of our job to dispel that myth.” [11:00]


“Credible labels can’t compete effectively when the market is filled with green noise.” [12:00]


–Urvashi Rangan, Executive Director of Consumer Reports’ Food Safety & Sustainability Center