Dig deep into tequila on the season premiere of In the Drink! Host Joe Campanale is joined by Jose Valdez, the master distiller (Maestro Tequilero) of Tequila Partida. Since Partida’s foundation, Jose has skillfully managed all key components in the tequila making process; from logistics and purchasing, to production and plant manager, Jose continues to be the embodiment of this world-class tequila. Today, Jose is responsible for the quality and consistency of the entire Partida portfolio. Additionally, he leads the strategic production, forecasting and all operations planning.

As a graduate from the school of Industrial Engineering at the Universidad Panamericana campus Guadalajara, Jose is currently studying the Global MBA at two prestigious universities: Thunderbird University (Bloomberg Businessweek 2012 ranked #1 as “Top MBA Program by Specialty: International Business”) and EGADE Business School of Tecnológico de Monterrey (Financial Times Best MBA program in Latin American 2012 and the previous 6 years). He carries the title of “Technical Tequila” by the Universidad Autónoma de Guadalajara and the Tequila Regulatory Council (CRT). Further, Jose is certified as a “Tequila Expert” and is a member of the Mexican Academy of Tequila, Wine and Mezcal Tasters.

Jose is closely related to the tequila producers of two main regions: Tequila Valley and “Los Altos” of Jalisco, a very important relationship in understanding the different production process techniques.


“Since 5 years ago, the farmers union has started working very closely with producers to get a fair price for a kilo of agave.” [11:00] — Jose Valdez on In the Drink