The Big Deal About Proof by Bobbi Misick


The warm honey tones and spiced flavors of Kentucky bourbon can make for easy sipping. But fans of Maker’s Mark weren’t so easy back in February when they learned that the company planned to lower its alcohol by volume by three percent, or six proof. Whiskey drinkers’ successful revolt resulted in Maker’s thinking twice about its decision. So what’s the big deal about proof? It turns out bartenders and whiskey distillers may have a difference of opinion on the subject.