the business of The Business
Patrick Martins
This week on the business of The Business, we welcome the founder of the Heritage Radio Network, Heritage Foods USA, and Slow Food USA, Patrick Martins. Receiving a Masters' Degree in Performance Studies at New York University's Tisch School of the Arts, Patrick found inspiration in starting a business through Carlo Petrini, who was a big voice in the radio and food industry. Speaking with host Phil Colicchio, Patrick explains how his business began through the use of committees, beginning with Slow Foods USA, and a business plan that involved breeding specific, old-school genetic foods. Learn how Patrick was able to start Heritage Foods USA out of a growth of the Heritage Turkey project, create a non-profit organization in the Heritage Radio Network, find investors for his businesses, and grow a company that focuses on the growth of pasture-raised, anti-biotic free meat. Ever wondered how the Heritage Radio Network is able to pull off 30 weekly shows to over 1 million listeners? Tune-in to hear from our founder today! Thanks to our sponsor, Hearst Ranch.
"You shouldn't have to go to the business section to find a serious article about food." [29:00]
"To hell with recipes, look to breed, and how it was raised." [31:20]
-- Patrick Martins on the business of The Business