This week on the business of The Business, host Phil Colicchio continues his conversation with Doug Quint and Bryan Petroff, as they expand on the latest from the Big Gay Ice Cream Shop. Hear about their upcoming book, The Big Gay Ice Cream Book, that is soon to arrive at your local bookstore. Finally, watch out for the Big Gay Ice Cream Truck, which is making its way back for an upcoming summer season. This program has been brought to you by Whole Foods Market. Music by Cookies.

“We’re very fortunate that this is the book we wanted to make. We look at any venture we take as not being a make or break situation. We don’t have to do a TV show. If it’s not what we want, we just walk from it, and when the right one comes along, it will come along.” [18:30]

Bryan Petroff on the business of The Business