This week on The Farm Report, host Erin Fairbanks welcomes Caleb Sisco, Founder at Farming Rust Foundation. Raising awareness about the phenomenon known as roya, or coffee rust, Caleb seeks to establish a portal for the voices of coffee farmers. The Farming Rust Foundation has been working closely with organizations and people directly involved with coffee farming communities. Through these relationships, Caleb explains that he wants to share these stories that might otherwise not be heard. The foundation also seeks to engage coffee companies to give back to coffee farmers. After the break, Caleb explains the farming details that surround roya infected coffee and theories of how coffee rust can be prevented. As it turns out, there are many researchers hard at work to come up with coffee rust resistant coffee beans. Tune in to hear the facts behind roya and how it could affect your morning joe! This program was brought to you by Whole Foods Market.
“The US is a consumer nation. We care about consuming the product, not necessarily where it comes from.” [13:40]
“If coffee rust gets too far gone, then we may lose our crops. It’s kind of going the way of the dodo.” [28:30]
—Caleb Sisco on The Farm Report