On today’s THE FOOD SEEN, Roberta Bendavid’s eye for beauty was cultivated through years in NYC as a fashion publicist. When she left Manhattan for Blooming Hill Organic Farm in the Hudson Valley, she began exploring her passion in floristry. Roberta would sell what she grew at the Union Square Greenmarket, meeting Danny Meyer in his pre-Gramercy Tavern days. When the restaurant was opened, Roberta was asked to display her work on the harvest table. Two decades later she still arranges her elaborate flowerscapes which pair perfectly with not only the feel, but also the food of the restaurant. This program has been sponsored by Rolling Press.


photo copyright of Maura McEvoy

“No one understood why I was leaving this fabulous career to work on an organic farm, but it was divine intervention.” [11:10]

Roberta Bendavid on The Food Seen.