On today’s THE FOOD SEEN, Samantha Rose takes an ordinary silicone spatula and “gets it right”. She was so adamant at applying intelligent design to everyday products, that she even named the company GIR “Get It Right”. But why the spatula? Well, it’s just a start. With a background marketing clients like Coca-Cola, GE, and Target, who knows what Samantha will reinvent next? This program has been sponsored by Cain Vineyard & Winery. Thanks to Four Lincolns.

“The spatulas are my poetry for the world.” [9:20]

“When I started making these I thought I would make 10 for my family and friends…You can manufacture 10,000 of something, but you can’t manufacture 10!” [14:00]

Samantha Rose on The Food Seen