Wrapping up the radio season, Eating Matters hosts Kim Kessler and Jenna Liut are talking kids menus – where they came from and how they reflect the state of the broader food environment and culture in America today. Kids also represent a highly targeted and sought after portion of the consumer population. With the rise of kids menus came marketing to children, which really took off starting with the first ever ‘happy meal,’ in the 1970s. Today marketing food to kids specifically is a multi-billion dollary industry and many believe is responsible in part for the high rates of obesity and diet-related disease. Helping to further delve into these issues and possibly policy solutions are Austin Bryniarski, George Weld, chef and owner of Egg, and Jennifer Harris, the Director of Marketing Initiatives at the Rudd Center for Food Policy & Obesity.