Steven Andrew Soderbergh is best known as an acclaimed American film producer, director, screenwriter, cinematographer and editor. He’s behind a plethora of celebrated films including the Ocean’s Eleven and Oceans Twelve movies and most recently, Magic Mike XXL. What you might not know about him is that he’s also behind a brand new spirit, Singani 63. What is Singani 63? A muscat grape based spirit made in the Bolivian Andes. Sound interesting? Learn more as Damon Boelte interviews Steven on a brand new episode of The Speakeasy. This program was brought to you by S. Wallace Edwards & Sons.
“Learning a new thing is always fun. The last couple of years, as things have started to heat up, I’m hanging on by my fingernails. There’s a real pleasure when you’re able to bring a product like Singani 63 out and have people try it and like it. It’s fun to expose people to something new. This is what I call the beginning of Act 2.” [02:00]
“This is not brandy, it’s its own thing. You spend a lot of time explaining what it isn’t to people, rather than what it is. I stumbled upon something nobody had heard of or been exposed to here, yet has this long history. We got the best of both.” 06:00
“The general knowledge level of a bartender is much higher than it was 10 years ago. I look at a bar now completely differently than I did when I first started this process.” [10:00]
“I didn’t get into this to get bought out – I got into this so that people can get it. Hopefully at some point it becomes sustainable.” [16:00]
“I’m the Tony Montana of the spirit world. I’m definitely hitting my own supply.” [32:00]
–Steven Soderbergh on The Speakeasy