This week on The Speakeasy, Damon chats with Marshall Altier and Nick Pelis of Denizen Rum. Learn what makes different rums unique and how each acts differently in cocktails and with mixers. White rum is not vodka, and the guys at Denizen are doing everything they can to educate the consumer in that regard. Find out why subsidies have favored quantity over quality and hear why Denizen takes no shortcuts in the quality control of their product. Tune in as the guys make cocktails on-air and whet your appetite for delicious summer rum cocktails. This program was sponsored by Heritage Foods USA.
“Part of the reason why we’ve lost flavor in the rum categories is because of tax subsidies the US government provided islands like Puerto Rico. The subsidies are tied directly to quantity, not quality.”
–Nick Pelis of Denizen Rum on The Speakeasy
“White rum shouldn’t be expensive, by virtue of what it is. It’s an inexpensive thing to make and doesn’t need to cost a lot.”
–Marshall Altier of Denizen Rum on The Speakeasy