This week U Look Hungry goes truffle hunting with young entrepreneur (he’s 19!) and truffle tycoon Ian Purkayastha who founded Tartufi Unlimited and PAQ Importers. Ian talks to host Helen Hollyman about how he got the collecting bug at a young age– first with gems and then importing truffles from Europe at age 15. Tune in to learn about what it is exactly about truffles that makes people go crazy and why chefs will spend up to $5000 for a pound for them. Find out how truffles are foraged, and the complex process that it takes to get them from Europe to New York given that they only have a shelf life of four days. For any person who wants to start their own business or has an entrepreneurial spirit this episode is not to miss! This episode is sponsored by Hearst Ranch.