This week on We Dig Plants, Carmen Devito and Alice Marcus Krieg are talking with experienced horticulturist Maria Zampini. Maria is a co-founder of UPSHOOT Horticulture, and writer for American Nurseryman Magazine and Nursery Management. Tune into this episode to hear Carmen, Alice, and Maria talk about the importance of marketing in the gardening industry. Why is gardening behind other industries in terms of branding and promotion? Hear Maria talk about how she hopes that HGTV will push gardening into the forefront of the lifestyle and design businesses. Listen in to learn about the evolving role of women in the business. Listen to Maria speak about her early experiences in the industry and the attitudes towards women in gardening. Maria also shares some of her lobbying experiences in Washington D.C., and how certain legislation affects gardeners. This program has been brought to you by Whole Foods.
“The majority of sales for our products are to women. And who knows better what a woman wants than a woman!” [19:25]
“For every one dollar spent in horticulture, we give back twelve dollars in other jobs.” [30:55]
— Maria Zampini on We Dig Plants