We all know that there are problems in our meat supply. Genetics, antibiotic use, animal welfare, the list goes on and on. Some of the main producers and people in the entrenched cattle production industry are coming together trying to develop standards for sustainable beef production and identify the problems facing the industry today. On this weeks episode of What Doesn’t Kill You, Katy Keiffer explores this topic with Jonathan Gelbard, Conservation Scientist & Sustainable Agriculture Specialist, for National Resources Defense Council. This program was brought to you by Consider Bardwell.





“The average age of ranchers in the industry is somewhere around 60. It’s a hard audience to change – these folks have been doing what they’ve been doing for a long time. There is a rising tide of younger ranchers and farmers who are coming up who are interested in remote and monitoring technology and new management systems and are engaging in new programs.” [16:00]


–Jonathan Gelbard on What Doesn’t Kill You