Episode
Live From Mexico: Read Spear, Real Mezcal
Jimmy is on the horn with Read Spear, President of Origen Imports inc. in Oaxaca, Mexico. Read is a pioneering mezcal importer, and Origen Imports incorporates several brands including Cuentacuentos Agave Spirits. The key to marketing mezcal made using 400 year old traditions is getting out of the way of...