#15: The Purpose Pledge: Redefining Business Responsibility
Published Date: September 15, 2026
Episode:
In this episode, Seth Goldman and Les Szabo discuss the Purpose Pledge, a framework for defining and operationalizing purpose-led business practices. They explore how this initiative promotes stakeholder capitalism, internalizes externalities, and aims to shift business norms towards sustainability and social responsibility.
As Chief Strategy & Impact Officer at Dr. Bronner’s, Les Szabo works across organizational planning, philanthropy, international markets, and e-commerce to support mission-aligned growth and long-term impact. He also serves on the company’s Board of Directors.
Seth Goldman is former Beyond Meat Executive Chair and the current Co-founder of JUST Ice Tea, a mission-driven company offering organic, real-brewed, just sweet enough tea. Their commitment to organic and fair trade helps provide a more just, healthier way of life for our farmers and our planet, and healthier options for consumers. JUST Ice Tea was created after learning of the discontinuation of Honest Tea, which he co-founded and led to global scale.
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