Ben Goodwin and Eli Weiss are the Founder/CEO and the Customer Service Director of Olipop, the low sugar, prebiotic, fiber-rich healthy soda alternative that is, as they say “Killing it!” On this episode of ITS, they talk with Ali about the difference between customer service and customer experience, how expanding your team requires "depth charges," and why self awareness is critical for a founder, but also a company.

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