Podcasts In the Sauce

Building on Your C’s and P’s

Episode: 56

Federico Muyshondt is Chief Customer Officer at Chobani and master of all things marketing and sales. On this episode of ITS, Fed breaks down the basics of selling a product to the customer (not to be confused with the consumer!) There are so many brands out there, and while many are leaning into direct to consumer and selling on Amazon, most brands are coming to realize that good old fashioned stores are a critical key to growth.

In the Sauce is powered by Simplecast.

Latest Episodes

Building Operational Finance

Building Operational Finance

242

Kevin Griffith is the founder and CEO of Amplifi, an operational finance firm that works with CPG companies. On this episode of ITS, Kevin and Ali talk about key financial functions that emerging brands must understand to protect cash and stay healthy during tough times. Heritage Radio Network is a listener supported nonprofit podcast ...
Building with Partners

Building with Partners

241

Amrit Richmond is a CPG strategist best known for the content & community she’s worked to build since 2017: Indie CPG. On this episode of ITS, Amrit and Ali extol the virtues of cross-brand collaborations and cover everything from Faire emails to retail exclusive products. Heritage Radio Network is a listener supported nonprofit ...
Building Humbly

Building Humbly

240

Ben Bacon is the founder of Lentilful, the instant meal company that launched 18 months ago and is rapidly growing its distribution. On this episode of ITS, Ben shares his thoughts on product, market, consumer, and sales channels, and resources. It's a must-listen for very early stage food startup. Heritage Radio Network is a listener ...
Building with Instacart

Building with Instacart

239

Graham Edward is the Head of Emerging Brand Partnerships and Canada Brand Partnerships at Instacart. On this episode of ITS, he walks Ali through how emerging brands can leverage Instacart to both maximize sales and build awareness on the platform. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The ...
Building the AIOLI

Building the AIOLI

229

This episode is a little different. Adam Brown is the Founder and President of Sircle Media, a social media agency that specializes in helping CPG and Beverage brands win online and in-store. On this episode of ITS, Adam interviews Ali all about Haven's Kitchen's new product line: AIOLI! They go through innovation, sales, marketing - and the ...
Building a Daily Crunch

Building a Daily Crunch

228

Laurel Orley is the Co-Founder and CEO of Daily Crunch, the company that makes sprouted nut snacks with flavors like Nashville Hot, Dill Pickle and Cherry Berry. On this episode of ITS, Laurel tells Ali how she launched the company with a framework she learned during her career as a marketer at brands including #Dove #LiptonTea, #Suave and ...
Building an Excellent Expo

Building an Excellent Expo

227

Maddie Kennedy is Senior Brand Manager at Haven's Kitchen, and on this episode of ITS, she and Ali talk EXPO WEST. Maddie shares how she's planning on getting the most out of the biggest trade show in the industry: from brand collaborations, to evergreen collateral, to team happiness tips.In the Sauce is Powered by Simplecast.
Building Foodservice

Building Foodservice

226

Ray Goulbourne is a foodservice expert with experience at high growth CPG brands including Banza, Simulate, Mason Dixie, and Sir Kensington's. On this episode of ITS, Ray breaks the channel down for Ali: From defining objectives and choosing a segment, to execution and scale. There's even a cheat code in the last few minutes, where brands ...
SERIES
SUBSCRIBE

PARTNER