Miguel Leal is the Chief Marketing Officer at Cholula, the hot sauce brand that sold to McCormick in November for $800m. Miguel has led declining brands through incredible turnarounds over the course of his career, and built marketing teams at KIND, Kettle Chips, Pop Secret, Diamond nuts (and more!). On this episode of ITS, Miguel walks Ali through the key tenets of marketing. From the importance of insights and focus, to building a great team, every minute of this episode is packed.
Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!
In The Sauce is Powered by Simplecast.