Elly Truesdell has one of the coolest jobs in food. As Northeast Regional Local Forager for Whole Foods Market, she "forages" for new brands and talent to spotlight. Truesdell spends her time visiting production facilities and farms, offering guidance to small wholesalers, and helping to launch their brands. She curated the Snack Break networking session at this year's Cherry Bombe Jubilee conference. Yes Way Rosé is the dream project of Erica Blumenthal, a fashion editor, and Nikki Huganir, an art director, best friends who fell in love with rosé over many summer nights together. Founded in 2013 on Instagram, they created a voice and lifestyle to capture the beauty of their favorite light pink wine that quickly became a popular meme. Since, they have developed a collection of tees and tote bags, a nail polish with the Tenoverten nail salon, and their own collaborative rosé, Summer Water, with Club W.