Yeah, okay, that title is intentionally misleading. I mean, everyone hasn’t heard of it — if they had, we wouldn’t continue to see articles explaining how mezcal is “having a moment.” And clearly someone is drinking it. I mean, you are, right? But … how deeply has it penetrated drinks culture in the USA? Or in Mexico, for that matter? And how can you get more of your customers to drink it? We run the numbers in this episode of Agave Road Trip!
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