Evan Harrison shares his journey from working in radio, digital media, and live events to becoming the CEO of Kiss The Ground, a leading nonprofit championing Regeneration and healthy soil as a solution for human and planetary health. We talk about the organization’s innovative content strategies, like their three feature-length documentary films, mini docs, 5 with a Farmer reels, 11 with Evan series, shopping guides, and the brand collaborations that help them reach new audiences. Then we dive into the $500,000 in farmer grants they awarded last year and their new research that shows consumer understanding of regenerative agriculture has increased threefold in just 3 years! We wrap up with some fun personal questions, and Evan shares his vision for a better world.
Key Topics
- Evan Harrison’s career transition from media to environmental activism
- The success of Kiss the Ground films and content strategy
- $500,000 in farmer grants and their impact on land regeneration
- The threefold growth in consumer understanding of regenerative agriculture
- How $100 is the sweet spot for community donations and how they put that money to work
- Partnerships with brands and community engagement
- Rising awareness and understanding of regenerative agriculture
Sound Bites
- “In the early days of the internet, I was the writer, the producer, held the video camera, did the edit – the whole thing. So content creation from the ground up.”
- “I’d never heard of regenerative farming. So it was really my daughter that kind of tuned me into it.”
- “In this instance, the farmer is really the artist, the farmer is the rock star.”
- “The film that was named after our work, Kiss The Ground, absolutely put our organization on the map.”
- “We need to meet people where they’re at. We need a content approach that can bring new people into the conversation instead of arguing about the details.”
- “There are now 200 regenerative products on shelves ranging from Costco to independent retailers across the country.”
- “The $500,000 in grants went across 212 farms, and when we look at their acreage that’s being converted very conservatively, it’s 73,000 acres.”
- “Your $100 donation will help transition more than 10 acres of land.”
- “Our inspirational storytelling that reached 20 million people last year and engaged 5 million by engaged.”
- “Wherever you are, that’s the place to be.”
Chapters
03:00 Introduction to Kiss the Ground and Evan Harrison
09:00 Evan’s Journey from Media to Regenerative Agriculture
15:06 The Impact of the Kiss the Ground Film
20:50 Content Strategy and Audience Engagement
27:12 Supporting Farmers: Grants and Community Engagement
38:40 Momentum in Regenerative Agriculture
42:43 Partnerships Driving Change
47:27 Innovative Fundraising Strategies
50:49 Personal Reflections and Advice
54:35 Creating a Better World
Links
Evan Harrison on LinkedIn – https://www.linkedin.com/in/evanharrison/
Kiss The Ground – https://kisstheground.com/
Kiss The Ground on LinkedIn – https://www.linkedin.com/company/kisstheground/
Kiss The Ground on Instagram – https://www.instagram.com/kisstheground/
Kiss The Ground on Facebook – https://www.facebook.com/kissthegroundCA/
Kiss The Ground on X – https://x.com/kissthegroundCA
Kiss The Ground on YouTube – https://www.youtube.com/kisstheground
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Kiss The Ground 2026 Research: https://kisstheground.com/kiss-the-ground-research-2026/
Forbes Article: Regen Grows 3X in 3 Years –https://www.forbes.com/sites/andrewwatman/2026/06/18/new-kiss-the-ground-research-consumer-understanding-of-regenerative-agriculture-triples-in-past-three-years/
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Brands for a Better World Episode Archive – http://brandsforabetterworld.com/
Brands for a Better World on LinkedIn – https://www.linkedin.com/company/brand-for-a-better-world/
Modern Species – https://modernspecies.com/
Modern Species on LinkedIn – https://www.linkedin.com/company/modern-species/
Gage Mitchell on LinkedIn – https://www.linkedin.com/in/gagemitchell/
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Print Magazine Design Podcasts – https://www.printmag.com/categories/printcast/
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Heritage Radio Network – https://heritageradionetwork.org/
Heritage Radio Network on LinkedIn – https://www.linkedin.com/company/heritage-radio-network/posts/
Heritage Radio Network on Facebook – https://www.facebook.com/HeritageRadioNetwork
Heritage Radio Network on X – https://x.com/Heritage_Radio
Heritage Radio Network on Instagram – https://www.instagram.com/heritage_radio/
Heritage Radio Network on Youtube – https://www.youtube.com/@heritage_radio
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The Food Institute – https://foodinstitute.com/
