Is TikTok the new cooking school? If you’re one of Eitan Bernath’s 2.2 million TikTok followers, the answer is yes. A self-taught cook and creator, Eitan’s allure is his high-energy cooking style and easy-to-make recipes that have garnered an international following of more than six million across his social media platforms with billions of views. On this episode of Tech Bites, host Jennifer Leuzzi talks with Eitan Bernath, CEO of Eitan Productions, about how he used his social media instincts and love of cooking to build a global media platform. And with the recent publication of Eitan Eats the World, why an old-fashioned paper cookbook is still a great idea even in the digital age.
Photo Courtesy of Mark Weinberg.
Heritage Radio Network is a listener supported nonprofit podcast network. Support Tech Bites by becoming a member!
Tech Bites is Powered by Simplecast.