At the start of the COVID-19 pandemic, many people began buying more local food directly from small farms in their communities, and some farmers scrambled to meet increased demand. A year later, as planting kicks off for the 2021 season, they’re asking: What now? Will customers keep coming back? Will they go back to old grocery habits? In this episode, host Lisa Held talks to farmer Becky Fullam—of Old Ford Farm in New York’s Hudson Valley—about what the past year has been like and why she’s hoping customers continue to support small farms like hers long after the pandemic is behind us.
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