Hank Watt shares the inspiring story of how he discovered the miracle berry and turned it into a successful business that was featured on Shark Tank and promoted by Jennifer Garner. Learn how the berry makes sour taste sweeter than sugar, how it helped Hank control his emotional eating, how he and his partner built the business, and future potential of this revolutionary product that can transform taste and improve health.
Key Topics
- How Hank learned about the miracle berry and its effects
- What drove Hank & Juliano to launch the business
- Challenges in preserving the berry to scale operations
- Innovative freeze-drying process to preserve potency
- Market strategy and word-of-mouth growth
- Future applications for the berry
Sound Bites
- “I swear, I heard the angels and the chorus singing. I felt the whoosh of the gates. I felt like the sunshine come down on me. Like I I had this transformative experience immediately where I became a believer instantly.”
- “LA is a type of place where if you’re keeping weight off for any period of time, especially a significant amount, people want to know like what’s your secret?”
- “He was like, I’ve got a couple conditions. We have to keep the berry pure. It has to stay raw. Like we don’t need to add anything to it. We need to also figure out how to preserve it because we cannot deal with a cold chain.“
- “The sharks have been phenomenal. The best business decision Juliano and I have ever made.”
- “Jennifer Garner put a video up on her Instagram… that put us on the map and it made us legit.”
- “These need to be on every table, kind of like butter, salt, and pepper. You know, it’s there if you need it and you want it.”
Chapters
00:00 Introduction to Nature’s Wildberry
02:57 The Discovery of the Miracle Berry
05:45 Transformative Experiences with the Berry
09:02 The Locus of Control and Personal Empowerment
11:53 Impact on Health and Diet
14:57 Business Journey and Challenges
17:52 The Berry’s Unique Properties and Taste Testing
20:55 Community and Word of Mouth Marketing
24:01 The Decision to Start a Business
26:52 Lessons from Personal Experiences
30:10 The Future of Nature’s Wildberry
32:53 The Journey Begins: Overcoming Doubts
35:14 Cracking the Code: Innovation in Preservation
40:27 From Concept to Consumer: The Direct-to-Consumer Shift
48:01 Shark Tank: A Game Changer for Growth
55:02 Future Aspirations: Expanding Horizons
01:00:44 Advice for Aspiring Entrepreneurs: Patience and Partnership
01:08:12 A Better World: Quality of Life and Compassion
Links
Hank Watt on LinkedIn – https://www.linkedin.com/in/hankwatt
Nature’s Wild Berry – https://natureswildberry.com/
Nature’s Wild Berry on Instagram – https://www.instagram.com/natureswildberry
Nature’s Wild Berry on Facebook – https://www.facebook.com/natureswildberry
Nature’s Wild Berry on TikTok – https://www.tiktok.com/@natureswildberry
Nature’s Wild Berry on YouTube – https://www.youtube.com/natureswildberry
Nature’s Wild Berry on X – https://x.com/natureswildbrry
Nature’s Wild Berry on Pinterest – https://www.pinterest.com/natureswildberry/
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Brands for a Better World Episode Archive – http://brandsforabetterworld.com/
Brands for a Better World on LinkedIn – https://www.linkedin.com/company/brand-for-a-better-world/
Modern Species – https://modernspecies.com/
Modern Species on LinkedIn – https://www.linkedin.com/company/modern-species/
Gage Mitchell on LinkedIn – https://www.linkedin.com/in/gagemitchell/
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Print Magazine Design Podcasts – https://www.printmag.com/categories/printcast/
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Heritage Radio Network – https://heritageradionetwork.org/
Heritage Radio Network on LinkedIn – https://www.linkedin.com/company/heritage-radio-network/posts/
Heritage Radio Network on Facebook – https://www.facebook.com/HeritageRadioNetwork
Heritage Radio Network on X – https://x.com/Heritage_Radio
Heritage Radio Network on Instagram – https://www.instagram.com/heritage_radio/
Heritage Radio Network on Youtube – https://www.youtube.com/@heritage_radio
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The Food Institute – https://foodinstitute.com/
