What's Irish for Delicious? Blasta!
Kristin Jensen is upending the publishing world in Ireland and we are here for it! A long time food writer, editor, and publisher, Kristin created the Blasta Books series to change the way cookbooks are made in order to make more room at the table.
No matter what country you live in, the traditional publishing route for cookbooks tends to be prohibitively expensive. Very often chefs have to front the cost of ingredients and recipe testing, and food stylists and photographers are essential components to get noticed in a competitive market. And while immigrants are becoming a larger part of Ireland’s population, you wouldn’t necessarily know this from much of the food media. In practice, many voices do not get heard, and certain parts of Irish food culture are overlooked. And so the idea for the Blasta series was born!
Kristin uses the analogy of comparing street food to restaurants when explaining how Blasta Books measure up to traditional cookbooks: “they give people a fun, accessible and affordable way to eat exciting food,” while providing a more inclusive snapshot of Ireland’s modern and diverse food culture. On this episode, we talk to Kristin about the cookbook industry, as well as the most exciting things happening on the Irish food scene today.
Dyed Green is a project of Bog & Thunder, whose mission is to highlight the best of Irish food and culture, through food tours, events, and media. Find out more at www.bogandthunder.com.
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