Maybe you’ve noticed on the back of your tequila bottles there’s a number preceded by “NOM.” It’s there on the back of your mezcal bottles, too, but it means something different. Or maybe you’ve been in an online forum where agave geeks were posting about NOM 070, or NOM 006, or NOM 199. Well, that’s another shade of different again. But all those NOMs come back to one general idea: regulations in Mexico. Join Agave Road Trip for the first of our NOM mini-series — a primer on NOMs. I can’t promise there won’t be any garden gnome jokes, but I can promise they won’t be very funny.

Find extra photos and related links at

NOM Label

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