Cider Week helps to bring profitability to local orchards while reviving heirloom apple varieties by cultivating awareness of craft cider. Cider Week connects cider makers from New York State—and select pioneering “guest cideries” outside the state – to buyers from top restaurants, bars, and retail shops across New York City. Those culinary tastemakers in turn help increase consumer awareness of cider’s pleasures by hosting public events, tastings, dinners, classes and pairings that build appreciation and demand for regional ciders.