What does it take to make a chef a star? Tune in to this week's episode of All in the Industry to find out! Shari Bayer is joined by Michael Psaltis and Cameron Levkoff of CEA - The Culinary Entertainment Agency. Initially launched by Michael as The Culinary Cooperative in 2005, the agency was formed with a singular focus on the cooking and lifestyle markets. In 2012, together with Cameron the agency was re-branded as The Culinary Entertainment Agency, reflecting their intention to continue to expertly represent their clients' interests and help them navigate through the rapidly changing media world to develop their brands and achieve their goals. Find out what successful marketing looks like in 2014 and how food media has become bigger than ever. Today's program was brought to you by Whole Foods Market.
"Restaurants are theater - the are live entrainment, stage shows... food is a means for that experience." [03:00]
"It's a misconception that publishing doesn't make people money." [15:00]
--Cameron Levkoff on All in the Industry
"Photographing food in the middle of meal is ruining our dining experience. on the flip side, the more and more people are talking about food and looking at it - the more opportunities there are for clients like ours. [36:00]
--Michael Psaltis on All in the Industry