Meet the man from the team that created the "Be All You Can Be" campaign for the Army, helps orchestrate NYC Restaurant Week, and knows what it means to market a diverse group of restaurants - Tracy Nieporent. Tracy is Director of Marketing and Partner, overseeing public relations, communications, promotion, advertising and charitable events for the Myriad Restaurant Group. Its current members now include Tribeca Grill, Nobu, Nobu London, Nobu Next Door, Nobu 57, BÃ¢tard, Acela Club at Citi Field, The Daily Burger at Madison Square Garden, and Crush Wine & Spirits. This week on All in the Industry, he's chatting with Shari Bayer about his work with the Myriad Restaurant Group, the importance of hospitality in NYC and the reason that nothing compares to the experience of eating a great meal at a great restaurant. This program was brought to you by Fairway Market.
"The one trademark that has been key to our restaurants and the vision Drew had is that he wanted everything to be accessible - he didn't want there to be much pretention." [10:00]
"We don't have a lot of industry in New York - we don't manufacture things here. The biggest thing we have to offer is hospitality. we provide entertainment and hospitality - it's our stock and trade. The restaurants are front and center in that experience." [26:00]
--Tracy Nieporent on All in the Industry