We’re talking Caribbean rum on this week’s episode of The Speakeasy as Damon Boelte is joined by Jason Cousins from Authentic Caribbean Rum & Austin Hartman of Montana’s Trail House. The Authentic Caribbean Rum (ACR) Marque was developed as a symbol of authenticity, provenance and quality for rums within the WIRSPA family. As usage of the marque grows it will act as a visual symbol to help trade customers and consumers identify Authentic Caribbean Rum brands. Already it is being used to promote the development of Authentic Caribbean Rum as a distinct sector within the drinks industry.
“My favorite thing about this industry is you can never know it all.” [30:00]