Becca Parrish is the founder of Becca, the creative marketing agency behind mega brands like Health-ade, Casa Dragones, Le Bernadin, the Polo Bar and many, many more.On this episode of In the Sauce, Becca and Ali explore how a brand makes itself known and stays relevant in a sea of choices.They talk brand DNA, the rules around an elevator pitch, and Becca's biggest pet peeve.

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