Amrit Richmond and Steven Vigilante are friends and CPG gurus who created Indie CPG - a global community of over 250 brand founders. On this episode of ITS, Amrit and Steven talk Ali through some of most common mistakes founders make, as well as some of the common strategies that work, and trends they're seeing across CPG products, categories, fundraising and more.

In March, HRN began producing all of our 35 weekly shows from our homes all around the country. It was hard work stepping away from our little recording studio, but we know that you rely on HRN to share resources and important stories from the world of food each week. It’s been a tough year for all of us, but right now HRN is asking for your help. Every dollar that listeners give to HRN provides essential support to keep our mics on. We've got some fresh new thank you gifts available, like our limited edition bandanas.

Keep In The Sauce  on the air: become an HRN Member today! Go to heritageradionetwork.org/donate.

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