Kara Rubin is VP of Brand and Product Strategy at JUST Water. Prior to joining JUST in 2017, Kara spent over a decade in leadership at Whole Foods Market and consulting brands as well as retailers. On this episode of ITS, Kara shares her experience from all sides of the CPG world. She passes along some gems of advice about product development, channel strategy and how good products remain the most powerful way for people to vote with their dollars.

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