James Richardson is the founder of Premium Growth Solutions, a strategic planning consultancy for early stage CPG brands. On this episode of ITS, Ali and Dr. Richardson talk strategy: why it's critical, how it protects founders (sometimes from themselves), what the critical elements of a good strategy are, and how a one-line competitive strategic statement can literally make the difference between a good company and a great one.

The holiday season is all about food and community. There’s no better time to show your support for food radio by becoming a member! Lend your voice and help HRN continue to spreading the message of equitable, sustainable, and delicious food – together, we can change minds and build a better food system. Go to heritageradionetwork.org/donate today to become a crucial part of the HRN community.

In the Sauce is powered by Simplecast.