Episode two. The cereal: Grape Nuts. The guest: A.J. Daulerio. Host Ben Robinson is joined by A.J. Daulerio, formerly of Gawker and Deadspin, who has just recently launched Ratter, a "network of local city tabloids". Tune in as A.J. and Ben delve into the history of cereal marketing campaigns, cover some pressing cereal news stories and fight through their bowls of Grape Nuts. This program was brought to you by The Wisconsin Milk Marketing Board.

"I never understood why people slept on Grape Nuts. It's a tremendous meal, it's tough to eat - but once you get through the first four or five bites you don't have to eat for another few hours." [05:00]

--A.J. Daulerio on Cereal