Author of Natural Prophets, Joe Dobrow is a marketing expert who served as the head of marketing for a number of natural foods brands such as Whole Foods, Balducci's, and more. Cathy interviews Joe about his book, and about the changes that the natural foods industry has undergone over the past few decades. This program has been sponsored by Whole Foods Market. Today's music provided by The California Honeydrops.


"I'm really hard-pressed to think of any other industry out there that is as vibrant, that has created as much wealth, but that has hung onto its values in the way that this one has." [16:50]

Joe Dobrow on Eat Your Words