Amani Kiflemariam was born in Eritrea and grew up in the Sudan and the UK with a deep appreciation for the social and economic significance of coffee within Habesha culture (Eritrea and Ethiopia, the birthplace of coffee). Amani worked in Finance in London before putting her talents into building Amatte that not only promotes African heritage but also benefits those small-lot farmers who nurture this precious crop. Named after her grandmother, whose name means ‘lead by example’ in her native Tigrigna dialect, Amatte honours her strength and integrity through its brand values, specialist roasts and enchanting tales from Africa. Our brand is about “Empowering African female farmers who produce specialty coffee”. Not only do we source some delicious specialty coffees, we go further to empower female farmers so that you can enjoy doing good every morning when you brew your coffee. “I wanted to create a premium brand that offers the finest coffees Africa has to offer and one that empowers the real superstars, its female farmers,” says Amani. “I’ve combined my passion for fine coffee and gender parity into Amatte, which offers high end coffee cultivated by these amazing, hard working women.” Discover Amatte’s debut coffee collection, which comprises five refined tastes that distil the continent’s complex and inspiring spirit into every sip. Find out more about Amatte Coffee on their website, and follow the story on Twitter, Instagram and Facebook.
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