From two new studies, research you can use to pitch your breakfast program to students, parents, and school administrators. First, evidence that a morning meal is critical to maintaining healthy weight in adolescents. In fact, two breakfasts—at home and at school—are not just better than none, but very possibly better than just one. Second, evidence that participation goes up most reliably when the marketing strategy is direct, personal, and on-the-spot—and as simple as "Good morning, Johnny... How about you grab a breakfast on your way to class?"