Dine Market is an online marketplace and app designed to bring restaurants and their vendors together on one platform. The value proposition for restaurant is saving time by putting all their transactions in one place, and saving money with price comparison-shopping. How does it play out for vendors? In-studio guests Dine Market CEO Guy Praisler pitches Dine Market to Catherine Greeley of Heritage Foods USA. Will the platform's efficiencies and opportunity to reach a greater customer base equal the price of participation? John Koutsounadis of Valley View Produce, a Dine Market vendor, rounds out the conversation.