Processed foods: Whether you need them oven-ready or as components for speed scratch, you probably want them without additives you don't recognize or can't pronounce. You want fresh and vivid flavors kids will go for, and you would prefer to know where and how the ingredients were grown. Possible? Two progressive vendors say yes, if you can make just a little extra wiggle room in your budget. This program was sponsored by Cain Vineyard and Winery.

"Over the last ten years, there's been a huge push to bring better food into the school market... School food directors are promoting the attributes of our products to parents and students to say, "hey, school food service is changing." [16:00]

-- Rod Friesen on Inside School Food

"I think that, regardless of how the nutrition rules change, the desire we're seeing in the school marketplace for clean label, healthier items is going to continue to grow... Parents are demanding healthier foods. Children are too. I've had 6th graders ask to see our nutrition labels!"

-- Toni Antonellis on Inside School Food