Leilani May manages public relations for Food & Finance High School's School Grounds Café, so she's curious about the effect that social media can have on a restaurant's business. She looks at what can go terribly wrong on social media, and interviews Rose Hewetson of Dig Inn about how to use Instagram as a tool to build community outside the walls of a restaurant.

This program is supported, in part, by public funds from the New York City Department of Cultural Affairs, in partnership with the City Council.