Today's episode is all about burgers and growing a brand, and today's guest is one of the first employees of Shack Shack. MARK ROSATI joined the Shake Shack team at the original Madison Square Park location as a Manager in the summer of 2007 and became culinary director in charge of developing permanent menu items and local seasonal specials for Shake Shack locations throughout the United States and in many countries abroad.

photo by USHG

photo courtesy of USHG

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