Feast Yr Ears
Misfits, Juice from the Waste Stream
On the season finale of Feast Yr Ears, host Harry Rosenblum is joined in the studio by Phil Wong and Ann Yang of Misfit Juicery.
Misfit reimagines the way we engage with food by finding flavor, purpose, and personality in the misfits. Over 20 billion pounds of fresh produce goes unharvested or unsold every year because it is the wrong size, shape or color to be sold at retail. Misfit makes their cold-pressed juices with 70-80% recovered fruits and veggies.
"I think a big part of Misfit is really trying to bridge that divide between what it is we consume and how it's made." [6:00] – Phil Wong
"We are very squarely anti-cleanse, so we're not a cleanse brand. We want people to eat real food and drink delicious juice and have fun." [12:40] – Ann Yang